Reproduction within (but not on the cover of) an academic and scholarly (peer reviewed) book, journal article or booklet, provided that the publication is published by an organisation set as a charity, society, institution or trust existing exclusively for public benefit and that the publication has a print-run of no more than 4,000 copies.
UPDATE NOVEMBER 2019
The British Museum now allows non-commercial use of our images through the Creative Commons CC BY NC SA 4.0 licence.
The British Museum wishes to encourage the dissemination and use of information about our collection and expertise that we publish on our website. For this purpose, we increasingly intend to release content on our website under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) licence.
If the content is fully owned by the British Museum and the use is non-commercial and freely accessible and not linked to any commercial activity, you may be able to use the free non-commercial image service if the use does not promote a service or product. Images are available under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) licence.
Please see the new terms and conditions via the link below:
For website use, please note that one of the conditions of the Creative Commons Attribution-NonCommercial-ShareAlike licence is that the content must be further shared under the same conditions we shared it with you. Future users of the content may only do so if they do not limit or expand the rights we grant you.
So images can be published and credited as follows:
© The Trustees of the British Museum. Shared under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) licence.
You can search objects in the database (link below), register (by clicking on ‘Use digital image’ below the image you require) and order images directly from the website:
The online confirmation you receive will have to suffice for permission should you choose to take advantage of the service. The non-commercial image service does not include personalised advice and guidance, and is independent from the commercial licensing services. The service is entirely self-regulating and we are unable to offer further assistance or documentation should you wish to process your order through the service.
All the content on our website is protected by internationally recognised laws of copyright and intellectual property. The British Museum can decide under what terms to release the content for which we own the copyright. However, not all the content on our website is owned exclusively by the British Museum. Some of it may have third-party intellectual property or image rights that the Museum does not own. While we have made all reasonable efforts to obtain permission from the owners of such content to post it on our website, we cannot allow any additional uses ourselves. Additionally, there may be content we cannot share under a Creative Commons licence due to cultural sensitivities, or if doing so would be against any existing Museum policies (such as our human remains policy).