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Conditions:
For print-based academic publications: this means the one-time use of Content (ie for one edition only) for a printed publication by an academic publisher with a print-run of up to and including 4,000 copies.
The permissions granted in these Terms of Use are for inside publication use only: The use of Content on external covers of publications (or for any pages of a publication which are used to market the publication for distribution, publicity or sale) is subject to other commercial terms.The amount of V&A Content used must not exceed 25% of the total content used in your publication or project.
Source: http://www.vam.ac.uk/content/articles/t/terms-and-conditions/